Holiday Inn and Holiday Inn Express US$1 billion relaunch

Over the last two years, Holiday Inn® has conducted the hotelindustry’s largest piece of consumer research, encompassing nearly 100 different lodging brands. This research has resulted in the biggest relaunch in the history of the hospitality industry. Over 3,200 hotels in nearly 100 countries. More than 420,000 guest rooms. 12,000 hotel signs will be relaunched by the end of 2010.

Click here to experience a virtual tour of the new style hotels.

In addition to relaunching every one of the existing hotels, their global pipeline will add more than 1,100 hotels of the same standard and consistency by 2010. The result will be a new Holiday Inn and Holiday Inn Express® (formerly Express by Holiday Inn): fresh, modern, and forward thinking. Holiday say “It will provide a consistent experience and redefine their guests’ expectations for service and quality in the mid-market hotel segment.

The signs of change are everywhere. Click here to learn more about the changes made to the service and the rooms.